Fanalytica.ai, a division of American Insight & Strategy, will Focus on End-to-End Development and Implementation of Data Solutions that Produce Better Customer Insight and Grow Brand Engagement and Revenue
WESTCHESTER, NY, May 13, 2025 – Twenty-year veteran insights and data science executive Tony Cardinale today announced the formation of a new consulting firm, FanAlytica.ai, a consumer analytics-driven strategic consulting company. FanAlytica.ai is developing new metadata, segmentation, and AI analytics frameworks designed to improve brands’ conversion, engagement and customer monetization by better explaining and predicting behaviors. FanAlytica.ai is the new consumer-centric analytics division of American Insight & Strategy.
Cardinale, along with a group of industry-leading professionals, has developed a proprietary system of categorizing, analyzing, addressing and tracking customers, which he says is more powerful than current approaches because of its end-to-end, insight-to-execution-to-measurement application. Developed and validated using hundreds of millions of data points from Google, the U.S. Census, the Bureau of Economic Analysis, Reddit, Wikipedia, and other sources, as well as a series of scaled scientific surveys, FanAlytica.ai calls this analytical framework PsyGraph.
“Working with clients over time, we’ve found that insights development and business execution were often disconnected,” said Cardinale. “Systems built for optimization sometimes don’t yield tangible insight for decision-makers, which is a missed opportunity. And research outputs are often not oriented to be built into the tools of those who execute the strategy. We wanted to build a system that produces more valuable understanding and flows naturally across business processes, and, in reverse, where process improves business intelligence. This can help our clients find a faster growth path.”
FanAlytica.ai Multibrand PsyMap – 2Q24-1Q25
FanAlytica.ai has built a massive multi-data pipeline and proprietary algorithm to quantify the cultural relationships between consumer brands, media and talent. The above PsyGraph output is a polyvariable snapshot of a set of brands – among 1000+ measured – mapped based on their cultural proximity to each other, and to key proprietary consumer segments. Brands with overlapping cultural fingerprints cluster together. Some brands, based on their strategic investments, successes, and external forces, shift around this map significantly over time. This data, and other analyses that they fuel, can be used to improve brand positioning and differentiation, partnership and licensing strategy, media targeting and planning, talent and brand matching, and market expansion strategies. It can also be used to help explain tactical successes and failures, building better institutional knowledge and more frequent wins.
Below is a PsyGraph analysis associating popular podcasters Joe Rogan and Alexandra Cooper with the brands, media, and behaviors that most closely cluster around them culturally. Importantly, these matches are based on large behavioral data sets, not recall-based survey data. For Rogan, Rivian, Paramount+ and Ram Trucks are among the top matches. For Cooper, Anthropologie, Peloton and Honest Company are close culture matches. FanAlytica.ai will work with clients to match talent and brands in a way that fuels synergistic growth for both, while delighting fans and customers. And the underlying data can plug into brand tracking and 1st party data sets to refine targeting, messaging, and product, and unlock valuable insight and predictive value otherwise left untapped.
PsyMatch – Selected Talent and Top Matching Brands 2Q24-1Q25
“We’ve seen dramatic movement of brands across this cultural map in only a few years – changes in their market positions that they may have only partially analyzed,” said Cardinale. “We’re looking forward to sharing and strategizing with our clients to help them untangle the causes, and to help them grow and win.”
ABOUT FANALYTICA.AI
FanAlytica.ai works with its clients on three key areas: 1) quantifying the needs, emotions and psychographic dimensions that drive people’s choices 2) systematizing and productizing that data so it can be embedded in operations and improve results, and 3) inspiring new product, content and marketing strategies to help brands grow market share. Based in Westchester, NY, FanAlytica.ai is a division of the consulting firm American Insight & Strategy, originally launched in 2019. For more information and insight, go to fanalytica.ai
ABOUT TONY CARDINALE
Tony Cardinale is one of America’s top analytics and strategic insights professionals, having held executive roles at major media companies, agencies, and consultancies. In addition to running American Insight and FanAlytica.ai, Cardinale has served as EVP and head of Data Science, Strategy, and Product at Magid, EVP and head of corporate Strategic Insights at NBCUniversal, and SVP and head of Strategic Insights at ZenithOptimedia. Cardinale’s work and client experience spans a range of verticals, global markets, and demographic targets including NBCUniversal, Apple, Netflix, NFL, Delta, Toyota/Lexus, Telemundo, Universo, Bravo, Universal Kids, CNN, NBC News, Dow Jones, Olympics, Dreamworks, NASCAR, WWE, BMW, L’Oreal, Armani, AccuWeather, Sony, Paramount, and many others. Tony has also been a guest lecturer on consumer insight, marketing analytics, and media management at Columbia, UPenn, NYU, and Fordham. He’s based in Westchester, NY.
CONTACT
Website: https://fanalytica.ai
Email: Info@fanalytica.ai
