FanAlytica.ai
From Insight
To Activation
To Growth
|
FEATURES
What We Do
Analytics Transformation
We review existing analytics frameworks, reporting tools, insight workflows—then deliver tailored strategies to elevate speed, clarity, and impact. We guide teams through KPI prioritization, organizational alignment around data, and activation plans that connect analytics to business outcomes. Whether refining dashboards, forecasting models, or research programs, we help clients embed insight at the center of their decision-making. Managed within a project structure or in a fractional CRO capacity.
Powerful Insight Activation
Consumers’ feelings drive their decisions. We develop new systems that help you understand your customers’ emotions like they’re family, help see the future, and define how to convert , engage and retain them more efficiently. We then use AI and machine learning approaches to embed business-transforming tools into your operations, directly benefiting your bottom line.
Informed, Confident Investing
We have a proven record bringing rigorous market intelligence, forecasting, and strategic analysis to high-stakes decisions. From assessing IP acquisitions and content investments to evaluating brand repositioning, product launches, or market expansion, we model potential outcomes to ensure mid- and long-term profitability. Our work blends demand analysis and trend forecasting with a deep understanding of market dynamics to give clients confidence in where—and how—to place their bets.
PsyGraph
Developed over six years and validated by measured behaviors (actions like product researching, purchasing, subscribing, viewing, box office, and voting), PsyGraph helps optimize investment, improve results, and drive faster bottom-line growth.
Understand and Convert More Consumers with PsyGraph
Designed not only for insight but for activation, PsyGraph reveals the who, what, and why behind the choices consumers make—empowering smarter strategy, sharper targeting, and stronger results. Built on over 400 socioeconomic, cultural, behavioral, life-stage, and commercial variables, our U.S. consumer segmentation system maps the population into 5 overarching consumer groups and a rich set of underlying subsegments (PsyGraph 21 and 101).
From nuanced affluence tiers to psychological motivators and purchase intent indicators, PsyGraph fuels high-ROI strategies for advertisers, marketers, and data-driven brands—driving deeper resonance, smarter messaging, stronger connections and more efficient conversion.
PsyGraph vertical-specific solutions:
- Entertainment/Sports/Leisure
- Subscriber
- News & Politics
- Technology
- Shopper
- Lifestyle & Pop Culture
PsyGraph Custom – Unlike static syndicated clusters, PsyGraph also offers adaptive personas that can be tuned by client type or vertical, based on business objectives, but designed to be easily operationalized in 1st party data sets, CRM, ID graphs and media buying platforms
Designed to be compatible with the platforms and partners that help you run your business
Subscriber Lab
The FanAlytica.ai team has industry-leading experience helping clients and partners understand the drivers of subscriber adoption, upgrades and churn. Pin-pointing the multidimensional causes of conversion and churn brand by brand, our Subscriber Lab approach first isolates the consumers who are most likely to come to your brand and least likely to leave – before you recruit them – so your team can optimize the balance of subscriber yield versus their cost of acquisition. Within a competitive set context, it then diagnoses the short list of product attributes out of dozens that represent the most cost-efficient levers to improve acquisition and retention through targeted tactical product investments. Our subscriber solution is designed to optimize both share-shift from competitors and acqusition of new category entrants.
FanAlytica’s Subscriber Lab solutions are designed to be directly activated in planning and investment platforms like Google Ads, The Trade Desk, MRI/Simmons, ComScore, Nielsen, and many others.
Brand Experience
Insights
- All Post
Fanalytica.ai, a division of American Insight & Strategy, will Focus on End-to-End Development and Implementation of Data Solutions that Produce Better Customer Insight and Grow...
About Us
Tony Cardinale has over twenty years of experience leading analytics, insights, and strategy teams for major consumer brands, services, media businesses. At FanAlytica.ai he leads a network of data science and brand strategy professionals, building a team customized for every client, adding inspiration, scope and specialization to the work.
Prior to founding Fanalytica.ai, Tony served as EVP of Data Science, Strategy & Product at Magid, a leading consulting and research firm for media, entertainment, and technology companies, where he launched and led the Subscriber Science division. His clients included Apple, Netflix, Warner Bros. Discovery, NBCUniversal, Disney, Delta, Sony, Paramount+, Nickelodeon, and others.
Before Magid, Tony spent 14 years at NBCUniversal, serving the company’s Head of Corporate Strategy & Insights, and prior, as an insights leader across NBCU’s entertainment, news, and digital divisions, helping drive innovation and growth through consumer understanding and the innovative deployment of data. Prior to that, Tony led the Strategic Insights function at Publicis U.S. media agencies, working with clients such as BMW, L’Oréal, General Mills, Toyota, Armani, and Verizon.
Tony has also been a guest lecturer on consumer insight, marketing analytics, and media management at Columbia, UPenn, NYU, and Fordham. He’s based in Westchester, NY.
“If you don’t expect the unexpected, you will not find it.”
– Heraclitus